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偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程

客戶案例背景圖

・Advisory・UI / UX, Web development, Custom work・Company site

偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程

偶然占心 offers readings, healing, and training. A first visit should not be a menu. A quiz lowers the step, the work builds trust, and LINE is where the one-to-one consult begins.

瀏覽網站
偶然占心品牌官網:心理測驗集客漏斗 X 顧問線上預約系統

專案成果

From a quiz to a booking

  • 圖示

    A quiz as the front door

    The first interaction is a question about the visitor, not a catalog of services.

客戶案例背景圖

專案背景

Many services, one door that can hold a first visit

偶然占心 offers personal readings, chart work, energy tuning, and hypnosis, and trains people who will offer the same. A first visitor faced with the whole menu does not know which service fits, and does not naturally book. The site is a sequence: a quiz, the work, the proof, then a one-to-one consult on LINE.

專案挑戰

A crowded menu, a shy first click, a gap before the consult

  • 1圖示

    Too many services, no map

    Readings, healing, and training were real. A first visit could not tell them apart.

解決方案

A quiz, the services in order, proof, then LINE

Interactive questions give the visitor a reason to stay, and a result that points at a service.

心理測驗集客
將心理測驗設計為網站的互動入口,讓訪客不需要先理解複雜的身心靈服務,而是從回答問題、探索自身狀態開始與品牌產生互動,建立更自然的集客入口。

Personal sessions and practitioner training are separated so each reader finds their door.

多元服務整合:整合個人占卜、命盤解析、能量調頻、催眠療癒等服務,以及相關專業培訓內容,透過清楚的分類與內容架構,降低多元服務帶來的資訊理解門檻。

Essays and real accounts sit between curiosity and the consult.

內容與見證建立信任
整合心靈相關內容、個案心得與學員培訓見證,讓第一次接觸品牌的訪客能在進行諮詢前,進一步理解服務理念、實際經驗與專業內容,逐步建立信任。

The one-to-one conversation is the last step, not the first button.

LINE 諮詢轉換
在服務內容與使用者旅程中建立明確的 LINE 諮詢入口,讓已經透過心理測驗、內容或服務介紹產生需求的訪客,可以進一步與品牌進行一對一溝通,完成網站從集客到商業諮詢的最後承接。

設計落實

網站展示

  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程1
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程6
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程7
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程8
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程2
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程4
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程5
  • 偶然占心:心理測驗集客漏斗與線上預約,打造自動化服務轉換流程3
客戶案例背景圖

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圖示

Services and training, in one structure

Personal work and the courses that train practitioners sit in a map a stranger can follow.

  • 圖示

    A path from curiosity to a consult

    Each step has a next step, ending at a one-to-one conversation on LINE.

  • 2圖示

    The first click has to be small

    Booking a stranger for something personal is a large ask. The site needed a smaller one first.

  • 3圖示

    Interest dies in the gap

    Without a handoff, a curious visitor never becomes a consult.