理林律師事務所：雙網站精準分流，打造高轉換專屬法律諮詢平台｜客戶案例

・Advisory・Web development, Advertising・Company site

理林律師事務所：雙網站精準分流，打造高轉換專屬法律諮詢平台

理林律師事務所 covers commercial work and family law. One mixed site blurred both. Each audience now has its own site, and a phone can start the consult without hunting.

瀏覽網站

專案成果

The right room, and a way to ask from a phone

圖示
Two sites, two conversations
Commercial clients and family clients no longer share a homepage that talks past both of them.

專案背景

Stop asking one homepage to speak to two kinds of trouble

理林 handles commercial matters and family matters. On one site, neither audience felt addressed. Trust did not start. Two sites, each with its own tone, and a way to book that works when someone is already upset and on a phone.

專案挑戰

Two audiences, a button that must not shout, and urgency on a small screen

圖示
The audiences want opposite rooms
A business reader and a family reader should not be sold the same atmosphere.

解決方案

Two visual systems, a hero that points, booking that stays in reach

Each site is dressed for the matter it actually handles.

雙網站分眾視覺設計
打破傳統事務所大雜燴的做法，透過分開建置網站，針對商業法務賦予穩重專業的視覺，針對家事法務賦予安心溫暖的氛圍，讓進站訪客立刻確認「這就是最懂我的律師」。

設計落實

網站展示

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