全國裝潢網形象網站：整合 SEO 內容集客與高轉換著陸動線設計｜客戶案例

・Property・Web development, UI / UX, Content, SEO・Landing page

全國裝潢網形象網站：整合 SEO 內容集客與高轉換著陸動線設計

全國裝潢網 had the jobs and little inbound. A landing page aimed at the decision, plus articles for searches like old-house renovation, and photos of real work.

瀏覽網站

專案成果

A page for the decision, search for the arrival, proof in the photos

圖示
A landing page with a job to do
Written at the point of decision, not as a company history.
圖示
Searches with a specific house in them
Articles aimed at long queries, the ones a homeowner actually types.
圖示
The firm looks like its work
Finished rooms, presented so a first visit can believe the craft.

專案背景

A renovation firm that the search could not find

全國裝潢網 has the build experience. The competitive search did not send people. A landing page has to convince, and a journal has to meet queries such as renovating an old house or a townhouse. The work on site becomes the proof, not a claim in a headline.

專案挑戰

Hard to be found, easy to leave, trust that does not form

圖示
Organic visits were scarce
Experience on site was not the same as being found.
圖示
People arrived and left
Without a path, traffic does not become a conversation.
圖示
Trust is slow in renovation
A homeowner is about to let someone into the house. The page has to earn that.

解決方案

The landing page, the journal, photographs of finished rooms

The landing sequence is the offer, the proof, the ask.

建立高轉換著陸頁
以引人入勝的視覺設計搭配直擊痛點的文案，將品牌優勢、服務流程高度整合，縮短使用者決策路徑，最大化詢價意願。

設計落實

網站展示

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・Property・Web development, UI / UX, Content, SEO・Landing page