有垢淨工程行: a one-page site built to turn visits into jobs｜Client stories

・Manufacturing・Advertising, UI / UX・Landing page

有垢淨工程行: a one-page site built to turn visits into jobs

有垢淨清洗 used a single tall image as the ad landing page. It loaded slowly, and Google could not read a word. The page is now real text, in an order that can turn a click into a booking.

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What we delivered

Search can read it. The click has somewhere to go.

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Search can index the offer
The words are in the HTML. The long picture is no longer the whole page.
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A path down the page
Reading order is the conversion. People reach the ask without getting lost.
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Proof, in pictures that are not the whole page
Before-and-after and the work itself, placed where a decision is being made.

Background

The ad landed on a picture. Search could not land at all.

有垢淨 cleans air conditioners and washing machines at home, and buys the clicks. The old page was one long image. Slow, and invisible to search, because there was no text to index. The replacement is one page: readable, fast enough, and laid out so a click can become an order.

The challenge

An image where the words should be, a messy path, trust with nowhere to sit

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The words were trapped in a bitmap
Search engines do not read a flattened poster. The organic visits never started.
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The path fought the reader
A tall image has no hierarchy. People scroll and leave.
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Trust had no anchor
Letting someone into the house needs a reason sitting next to the offer.

What we did

Text and image apart, a path, proof you can see

圖文分離技術重構
全面捨棄長圖架構，採用標準化網頁語法進行圖文分離排版，讓關鍵字能被 Google 順利檢索，為長期自然流量打下良好基礎。

Rebuilt so copy is copy and pictures are pictures.

The design, in practice

The site

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・Manufacturing・Advertising, UI / UX・Landing page