有垢淨工程行: a one-page site built to turn visits into jobs

Search can index the offer

The words are in the HTML. The long picture is no longer the whole page.

A path down the page

Reading order is the conversion. People reach the ask without getting lost.

Proof, in pictures that are not the whole page

Before-and-after and the work itself, placed where a decision is being made.

The words were trapped in a bitmap

Search engines do not read a flattened poster. The organic visits never started.

The path fought the reader

A tall image has no hierarchy. People scroll and leave.

Trust had no anchor

Letting someone into the house needs a reason sitting next to the offer.