What is a keyword?
A “keyword” is any word or phrase that people “type into a search engine.”
“Keywords” are the foundation of SEO. If you don't get this part right, no matter how hard you work on your articles, you still won't be able to rank them on Google's first page, and you won't get much traffic from Google.
What is keyword ranking?
If you want people to find your brand, products and services when they search for specific “keywords,” you need “keyword ranking” to get Google to rank you for the keywords you want.
Why is keyword research important?
“Keyword research” is the only way to fully understand why your target customers search, so you need a rigorous, effective research method: “keyword ranking research.”
According to many statistics, nearly 90% of web pages get no search traffic from Google at all. In other words, most web pages cost time and money but get hardly any visitors.
To avoid this mistake and waste less money and time, I'll walk you through the specific steps of “keyword ranking research” in the next section.
Improve your keyword rankings in 4 steps
“Keyword ranking research” can be divided into 4 steps: collect, analyze, categorize and prioritize.
You need to collect every keyword you want to rank for, analyze how hard each one is to rank, organize them systematically into categories and, finally, write matching high-ranking articles in order of priority.
