SHOPLINE fees: 6 Taiwan ecommerce platforms and hidden costs

SHOPLINE's entry plan costs NT$40,000 a year, but that is not the whole bill for running a store.

Its official pricing page also lists a monthly system traffic maintenance fee of 2% of sales. The higher your revenue, the bigger this fee gets.

Ecommerce platforms in Taiwan charge in very different ways, so comparing monthly fees alone makes it easy to underestimate the cost.

This article lays out the published prices of six ecommerce platforms and uses the same revenue figure to estimate each one's three-year total.

A platform's pricing page usually puts the plan price front and center.

What a company actually pays, though, is usually made up of the following items.

This is the basic fee for using the platform. Higher plans include more features.

SHOPLINE and WACA bill annually only; Shopify, CYBERBIZ, and EasyStore also offer monthly billing.

Some platforms charge a setup fee when you open the store.

SHOPLINE currently charges a one-time system setup fee of NT$5,000; Shopify states that its plans have no setup fee.

GMV (Gross Merchandise Value) is the total value of a store's sales. Some platforms charge a percentage of GMV.

Because these fees rise with revenue, they are the cost most often underestimated.

SHOPLINE's system traffic maintenance fee and Shopify's third-party transaction fee both fall into this category.

CYBERBIZ, WACA, and EasyStore state on their pricing pages that they take no commission.

Card payments, convenience-store pickup, and similar services are charged by payment and logistics providers, whichever platform you use.

For example, the PayNow card rate listed on WACA's pricing page is a limited-time 2.1%, down from 3.5%.

Every platform has these fees, so you can leave them out when comparing platforms, but keep them in your budget.

Features a plan does not include often have to be bought separately.

For example, SHOPLINE's advanced social commerce module costs NT$10,000 a year.

Shopify mostly extends features through apps, and the cost depends on the app.

The prices below come from each platform's official pricing page, checked on October 11, 2026.

SHOPLINE and CYBERBIZ currently show promotional prices; the actual price is whatever the official quote says when you sign.

SHOPLINE plans are billed annually only, with a one-time system setup fee of NT$5,000 when you open the store.

The system traffic maintenance fee is calculated on monthly GMV.

At NT$300,000 in monthly sales, that is about NT$6,000 a month, or about NT$72,000 a year, which is more than the entry plan's annual fee.

The prices shown are promotional. Before signing, confirm with SHOPLINE whether the same price applies at renewal.

Shopify charges in US dollars and states that its plans have no setup fee.

If you do not use Shopify Payments, Shopify's own payment service, Shopify charges a third-party transaction fee based on your plan.

Taiwan is not currently on the list of countries supported by Shopify Payments. According to Shopify, merchants in countries not on the list need a third-party payment provider.

So merchants in Taiwan need to count the third-party transaction fee as part of the cost.

CYBERBIZ offers annual and monthly billing, and its pricing page states "no transaction commission."

The Advanced plan adds affiliate selling, and the Expert plan adds features such as one-page stores. Match the plan to the features you actually need.

WACA plans are billed annually only, and WACA states that no plan takes a commission.

The Starter plan is free but limited to 30 products, and you must log in to the admin within 30 days or the free account is closed.

The pages for the Advanced Navigator and Omnichannel Flagship plans offer consultations and discounted quotes, so the actual price may differ from the published one.

EasyStore states that it takes no commission and charges no transaction fee on monthly or annual billing, and it offers a 14-day free trial of every plan.

The pricing page lists both a monthly price and a lowest price. Check the official quote for when the lowest price applies.

91APP does not publish plan prices on its website. It offers enterprise plans such as an app flagship plan, a retail store plan, and an OMO flagship plan.

The plans center on branded apps and in-store integration, so you need to ask 91APP directly for pricing.

Suppose a company has NT$300,000 in monthly sales and picks each platform's entry-level paid plan. Here is the platform-related cost over three years.

Assumptions:

The gap comes mainly from revenue-linked fees. SHOPLINE's system traffic maintenance fee adds up to about NT$216,000 over three years, roughly 60% of the total.

This fee grows in proportion to revenue.

At 2%, monthly sales of NT$50,000 mean about NT$12,000 a year; at NT$1,000,000 a month, it is NT$240,000 a year.

Still, price is only one factor in choosing a platform. Whether the features are enough, payment and shipping support, and how the admin works all affect the real operating cost.

Ecommerce platforms let you open a store quickly without maintaining the system yourself.

For brands with simple product options that mainly sell through standard checkout, a platform is usually the lowest-cost choice. In the following situations, though, costs outside the platform fee start to grow.

On revenue-based plans, platform fees rise as revenue grows.

Brands with steadily growing revenue can recalculate the total cost once a year and compare it with fixed-fee plans or a self-built site.

Standard ecommerce platforms work well for products with fixed options and prices.

When the price depends on size, material, or finishing, as with printed matter or made-to-order products, fixed option lists struggle to express it, and quotes often end up being done by hand.

TimTech's Enterprise E-Commerce and Online Inquiry System handles this with product options and price building blocks.

The system calculates the price from the options, size, material, and finishing, so fewer quotes have to be done by hand.

For print shops, there is a print order automation system: once the customer picks the options and finishes the design online, the quote appears.

B2B deals often start with a quote request, and the order is placed only after quantity, specifications, and lead time are confirmed.

If the platform only supports direct checkout, these steps have to happen outside it by email or LINE, and quote and order data end up in different places.

The Enterprise E-Commerce and Online Inquiry System brings AI customer service, quote requests, member accounts, and order management into one system, so customers can request a quote or place an order online.

Companies already using ERP or CRM need orders, inventory, and customer data to stay in sync.

Which systems a platform can connect to depends on the APIs and partner services it offers, and may not fit the company's existing processes.

A custom ecommerce site can plan integrations around your needs, such as payments, shipping, e-invoicing, LINE Official Account, CRM, ERP, and third-party APIs.

A platform's plan price is only the starting point. Setup fees, revenue-based fees, and add-on modules can push the real cost far from the number on the pricing page.

Plug your own expected revenue into the calculation in this article and compare three-year totals. The higher your revenue, the more it matters whether fees are tied to it.

If your products need option-based pricing or quote requests, or you need to connect existing systems, you can book a free consultation.

We will look at how you close sales and suggest the right way to build your ecommerce site.