Admin: Site → Site SEO (/admin/settings/seo).
This is the site-wide default. A page, news article, or product that has its own SEO fields usually overrides or adds to it.
Who can edit? By default, the owner and site editors. The save button is Save site SEO.
The three tabs
Basic & Summary
| Field | What it does |
|---|---|
| Default home title | Browser title for the home page, and for pages that do not set their own. {{site_name}} inserts the site name from the basic settings. |
| Inner page title template | Must include %s (that page’s title). A useful pattern is %s｜{{site_name}}. One template for the whole site; it is not split by locale. |
| Meta description | The short text under a search result. You can use {{site.tagline}} and {{site.intro}}. |
On a multilingual site you can also fill a title and description for each locale.
Social Preview
| Field | What it does |
|---|---|
| Open Graph site name | The site name on the share card. Leave it empty to use the system default. |
| OG title (optional) / OG description (optional) | If empty, the default title and meta description above are used. |
| OG / Twitter preview image (optional) | The site-wide default share image. Pick it from the library. Use a large enough image, and keep important text away from the edges. |
| Twitter card type / Twitter account (optional) | Enter the account without @. |
Indexing & URL
This tab also has the canonical URL, Sitemap, verification, and GTM / GA4. See Set up tracking and verification. Booking and LINE conversion events are in Match tracking events.
Site-wide switches:
- Allow indexing (robots index)
- Allow link following (robots follow)
Do not leave indexing off for a long time on a live site. A child page that has its own Allow search engines to index can still override this.
Per-item “Allow search engines to index”
In the SEO block of a page, news article, custom content, doc, or product, you can turn it off (it is on by default). After it is off, that item:
- is marked noindex
- is not added to the Sitemap
- applies to every locale
The homepage cannot turn indexing off.
How to check
- Open the home page in a private window and check that the browser-tab title matches the template.
- Paste the home URL into a social debugger and check the share image and description.
- If an important inner page has its own SEO, confirm it overrides the site default.
Related
- Set up tracking and verification
- Match tracking events
- Connect Search performance
- Brand and basics, in brief (where the site name and tagline come from)
- Public path redirects
- Publish a news article
- Use AI SEO (site health and keyword planning; it complements the technical SEO on this page)