Before starting an SEO tutorial, you need a basic understanding of SEO concepts. So in this article, I'll introduce the basic concepts of SEO and walk you through what some important SEO terms mean.
After reading this article, you'll have a systematic understanding of SEO. This will help you with future SEO courses and let you apply SEO strategies and techniques more solidly.
What is SEO?
The basic concept of SEO: keyword rankings
(Search engines here can mean Google, Baidu, or Bing, but since Google holds the largest share of the search engine market, the SEO discussed below focuses on the market mainstream: Google SEO.)
SEO stands for Search Engine Optimization.
Simply put, SEO means targeting specific keywords and writing relevant web content so that your page ranks on the first page of Google's search results. The whole thing is a process of "keyword ranking."
For example, here's what comes up when I search Google for "diet pills":
When you search the keyword "diet pills," you find lots of the information you want to know, and websites that provide relevant, complete information appear on Google's first page.
As the image above shows, search results fall into two types: keyword ads and organic search results. Getting the page we want to rank to appear on the first page of the "organic search results" is what we call Google SEO.
